How to have a Successful Book Festival, Treasure Hunters Giveaway

Dear Reader,

Today we have Sean McCartney, who I highlighted before in an interview and when I met him in person at the Ohioana Book Festival. He agreed to share his experience at the book festival, and is giving away a copy of one of his Treasure Hunters books! Read on, dear reader, read on.

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I want to thank Belinda for having me here today. I’d like to introduce myself again. My name is Sean McCartney and I am the author of The Treasure Hunters Club book series. The second book, Breaking the Beale Code, was released on May 7th of this year. Belinda and I met face-to-face at the Ohioana Book Festival and she asked me to talk about my experience there.

To say I was nervous would be an understatement. When someone asked me who my protagonists were, not only did I not remember what a protagonist was, I forgot I was even an author. I’d never been to one of these before as an author or a patron.

I almost talked myself out of going with a deluge of excuses but as I look back on the festival I am glad I was there.

When I walked into building 110, where all of the authors were selling their books, I found my name tag and set up my treasure chest of books. I was sharing a table with another great young adult author. The area was not very large. In fact I felt like I was at the “kids” table for Thanksgiving Dinner.

After I was set-up I stood and waited for people to come in. I watched the other authors and wondered if they felt like I did. They seemed much more confident.

I have to say that, aside from selling a bunch of books, I was able to meet and talk with two terrific authors and people. Kristina McBride, author of The Tension of Opposites and Erin McCahan, author of I Now Pronounce You Someone Else, provided great laughs throughout the day and was a source of tremendous knowledge and information.

The festival held interviews and book readings by many authors. I was not chosen to do any of that which turned out to be something of a blessing in disguise. I was able to stand by my treasure chest and meet readers who bought my books. When I went to the representative from Barnes and Noble and told her my sales, I think she was surprised and stunned.

Overall I can’t wait to go back. I have been looking into other festivals because for an author like myself working with a small publisher, I need to be out there meeting people.

Though the day was long (two hour drive to Columbus and back) and I was on my feet for the entire event, I wouldn’t have missed it. I am looking forward to next year and the continued success of the Treasure Hunters Club series.

Thanks again for having me and please visit my web site at treasurehuntersclubbook.com and drop me a line.

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Belinda here! So some takeaways from Sean’s experience, compared to other authors I’ve learned from, is that having a display catered to your book genre grabs the attention of passers-by.

Having the author standing and smiling, ready to engage? Also a huge plus. Not leaving your post is a great way to make sure you don’t miss readers, and the fact that Sean avoided looking tired I’m sure kept people coming to his spot until the end of the day.

I saw other authors there who sat behind their table reading a book. I did not visit them. I might have grabbed a postcard if they had one and it looked pretty. When you see someone talking to an author, you want to talk to that author as well.

I don’t remember if Sean had a pitch about his books, but his display was so fun-looking that I had to stop by. It was then that I realized I knew this guy! So having a gimmick, as it were, helps. It shows you put thought into your time at the festival, which tells readers that you really care.

If you’d like to win a copy of one of the Treasure Hunters books, leave a comment. We will use a random number generator to determine the winner.

Best,

Belinda