Proposed 2017 Product Plan

DeathtoStock_Clementine10smYou guys, I am loving Marcy Kennedy’s blog series about breaking down how an independent author can be even more legitimate by defining a business plan. You can read my previous posts where I defined my goals and stories, identified my readers, and defined business operations.

What I find interesting is that the previous steps should be stable across multiple projects, as long as I retain the target audience and other general business needs. Moving forward, however, it seems the product plan, competitive analysis, etc, will depend on each individual project that sits under the business umbrella. Here we go!

Product Plan

This is a list of everything Bright Bird Press intends to produce over a given span of time, including novellas, short stories, speaking engagements, and merchandise such as posters and t-shirts. Since the Bright Bird Press business plan had a calendar goal of December 2016, it makes sense that this product plan include and extend beyond that date.

As such, the time span will cover a little more than two years (remainder of 2015, and all of 2016 – 2017). This will help budget and plan for hiring editing and cover design services as needed. This timeline will change as required (e.g. I anticipate buying a house in 2016, which might make the business take the backseat for a while).

2015 Projects

  • Complete the Bright Bird Press business plan
  • Build Facebook and Twitter presence by sharing interesting historical content
  • Fiction project (in progress, details under 2017 Projects)

2016 Projects

  • Continue working on the fiction project as outlined in 2017
  • Establish relationships with Ohio Historical Society, Grove City historical society for potential marketing and community outreach opportunities
  • Create merchandise for 2017 fiction project

2017 Projects

  • Fiction project (as hinted in 2015 Projects)
    • Title: Untitled Grove City, OH 1865
    • Summary: When an amnesiatic Confederate soldier collapses at the feet of Unionist Alina Miller, she must decide between family obligation and personal patriotism while the country  hunts for President Lincoln’s killer.
    • Length: 45,000 word novella
    • Genre: Young Adult Civil War
    • Ebook Release: April 2017
    • Print Release: April 2017
    • Audio Book Release: TBD
    • Budget: $1000

Future Projects

  • Looking for Mr. Knightly – Late Victorian YA – A bookish girl falls off her balcony into quite the adventure.
  • My Unwitting Heiress – Late Victorian YA – A twin is left to pick up the pieces after her sister sprints from the altar.
  • The Shortie and Crooner Chronicles – Children’s mystery book (series?) – Sleuth dogs use their super sniffers to solve crimes, to be written under another name.