Authorpreneur Business Plan Brainstorm

Authorpreneur desks stay positive!
My desk at work reminds me to stay positive!

Hello! I return after ruminating about writing for months between family stuff, getting engaged(!), and rejoining the swing dance team. I’ve gotten a little breathing room, and my authorpreneur brain is whirring back into gear.

In the midst of it all, I despair over missing my writer’s group meetings, which are direct conflict with the swing dance team practices. I lament over my inability to concentrate on my research in the evenings. Instead I practice choreography, hunt for budget wedding supplies, veg out on Property Brothers and other Netflix necessary evils, and attempt to keep my place clean.

Today, I jump back into the writing world by brainstorming my authorpreneur business plan, which is inspired by Janice Hardy’s Fiction University blog series. Let’s jump right into the authorpreneur business plan brainstorm…

Authorpreneur Goals

What will it take for me to feel successful?

  1. Earning enough book royalties to pay for future books, i.e. current royalties pay for editing, design, publishing, or marketing services or fees for future books
  2. Receiving 25 positive reviews on the Amazon listing (whether print or eBook)
  3. Holding a physical copy in my hands

Why am I doing what I’m doing?

  • This is a creative outlet that balances me mentally and emotionally compared to my other creative outlets
  • This is a learning outlet that exposes me to a greater understanding of my Anglo-majority culture

What are my lines I won’t cross?

  • Smutty material; no sex scenes
  • Gore; egregious violence
  • Private life; only writing-related personal details will be shared

How do I want to improve?

  • Each book should display a stronger craft of writing than its predecessors
  • Each book should showcase better awareness of genre and audience marketing than its predecessors

In summary…

Bright Bird Press intends to spearhead the authorpreneurship and marketing of Belinda Kroll’s fiction. By December 2016, Bright Bird Press intends to earn enough royalties to cover the editing, design, and marketing costs of Kroll’s as yet unnamed book. Each book published will be in print and eBook formats, and will try to meet a minimum 4.5 star average (measured by Amazon.com reviews). Any book published will attempt to gather 25 book reviews within the first twelve months of publication and over fifty reviews by the end of the first three years.

To reach these goals, each book should improve on writing craft compared to previously released books, and Kroll will release one full-length novel every two years. Kroll will maintain a website and blog, post interesting internet finds on Twitter, and will release a newsletter announcing new releases and giveaways.

Bright Bird Press will make decisions toward reaching these monetary and quality goals while also respecting Kroll’s moral standards. Additionally, if a decision is made which puts Kroll’s personal life at risk, she reserves the right to reevaluate her writing career with impunity to reader expectations. Kroll is accessible to fans through her website and select social media accounts; names and stories of her family are to remain private.

Choosing Stories

What are common threads in books you enjoy reading?

  • Young women coming of age in eras where society has high expectations of them; so many apply to today’s society
  • A touch of romance, which either begins between friends, or presumed antagonists who have to join forces
  • This romance would be categorized as sweet; never going beyond kissing on the page
  • A moderate plot pace, which ends in a generally happy, perhaps bittersweet, ending
  • Familiar but distant history in United States and United Kingdom
  • Descriptive, flowing sentences combined with punchy, blunt sentences in moments of severe action

Do I want to be a single-genre author?

  • Yup

What themes touch your passion?

  • External: Father-daughter relationships in a patriarchal society
  • Internal: Trusting your instincts when no one else will
  • Thematic focus: Trust in the self

How long should my books be?

  • Young-adult length novels; 54,000 – 74,000

In summary…

 Belinda Kroll will write Victorian historical novels (or novellas) of between 50,000 and 75,000 words. These historicals will feature sweet romances, where physical contact does not progress beyond kissing on the page. Kroll and Bright Bird Press intend to build a brand where readers can look forward to coming of age stories featuring father-daughter relationships and bittersweet endings.

Kroll’s books will highlight challenges of establishing oneself in the face of an unsympathetic society. These books will explore the theme of trust, specifically the importance of working to trust oneself despite failings and mistakes. Readers should leave each reading experience with a sense of renewed determination to love oneself.

– – –

That’s it so far! I’m looking forward to the next installment in Janice’s series. I’m finding this helpful for me, and I’m curious to see how this influences my writing. I don’t think I realized my writing length has shortened over the years… my first book was a little over 100k and now I’m interested in writing fiction half that length!

My one concern is that heretofore, I’ve been a pantser… all this thinking and plotting and general authorpreneur stuff makes me worry that I’ll lose my creativity by documenting my (existing) constraints. Oh well! We shall see where this takes me.

All the best,
Belinda

6 thoughts on “Authorpreneur Business Plan Brainstorm

    1. Thanks! Yeah it’s something I’ve thought about doing for a while, but never made the time for it. I hate to feel like I’m boxing myself in! But this exercise was actually very helpful for me, so I hope you get a chance to do it, too!

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