Once again I reflect upon the idea of self-promotion, something which leaves a dour taste in my mouth and flags my spirit, making it difficult for me to be creative and write. A couple of weeks ago I wrote about how I was cutting out social networking for a while, which in essence meant I was cutting out all marketing (other than my AuthorBuzz subscription through fReado).
I have been concerned about my sales. Everyone has been bragging about their sales, which eclipse mine to the point of it no longer being depressing, but laughable. I read the blog of Zoe Winters, paranormal romance author, regularly and am inspired and jealous of her success.
Here’s the thing: I’m amazed and more than a little frightened by how much Zoe does. The promotions, contests, videos, book trailers, blog tours… So you have no idea how relieved I was when she wrote her post “No Shortcut to Awesome.” The content of the post was a comparison between her two writing names, Zoe and her pseudonym. Zoe goes crazy (literally) over promotion. Her pseudonym focuses on her writing; other than posting on social networks and in her blog that she’s released something new, she doesn’t go overboard.
Get this: they are making the same amount of sales, roughly. Wait. What?!
Man oh man, did I need to hear that. Yes, it is good to be available and connected to readers. No, it doesn’t help to freak about numbers in any format: Twitter followers, Goodreads friends, Facebook friends, Facebook fan page likes, Kindle sales, NOOK sales, blog subscribers, etc.
I was watching all those numbers. And then some. I don’t even like numbers. I hate numbers. Numbers have, on occasion, made me break out into a cold sweat because they make me nervous. Which makes it even more amazing that I graduated with an engineering degree. Give me variables any day.
Watching Zoe’s process and seeing the similarities in my own is giving me the permission to do what I want to do, which is write. My friends and family keep reminding me that I do this because I love it, not because it’s my day job. I have a day job to support my writing. I don’t have to kill myself to make my writing a day job in itself. The goal of self-publishing, for me, is for my writing to be a self-sustaining hobby.
As long as I keep that in mind and stop peeking over the shoulders of other indie authors, I think I will regain my sanity and sense of well-being. I also bought a sun therapy lamp last week for work to combat my seasonal affective disorder. Both items, I’m sure, will be beneficial in the long run. In the meantime, I’ll continue to write, or not write, whichever feels right at the time.
All the best,