I was super excited the other day to see that Janice Hardy had posted the next step in developing an author business plan: identifying your readers. This is a part of the process I’ve always struggled to formalize… I know I write for young adults interested in history who also want to be entertained, but what else do I need to know about them?
Gender and Age Range
Janice emphasizes this is the gender and age range most likely to read my books. I think there are a couple men who have read Haunting Miss Trentwood and enjoyed it, but I’ll admit, they weren’t my target audience. I love that they had fun with the book, though!
- Primary audience: Girls ages 12 – 17 years
- Secondary audience: Women ages 30 – 44 years
55% of YA purchased by adults; of that, 28% belong to this gender/age group according to Nielson Market Research
What popular authors write similar books to mine?
|According to Amazon:
||According to myself:
Somehow my books have been lumped up with far more gothic and sexier books than the ones I believe I’m writing. Hmm… I wonder how I can change that?
What TV shows draw a similar readers?
This is a hard one since there aren’t many historical shows out right now. But the shows which hint at the tone in my books (or the tone I perceive in my books)…
- Pushing Daisies
- Dr. Quinn, Medicine Woman
- Anne of Green Gables
What expectations do they bring to the genre?
- I want to learn a little about historical events.
- I want to escape from my day-to-day worries and settle into something fun for a little while.
Will I fulfill or break these expectations?
Well, my hope is to meet these expectations, for sure. I think I’ll break expectations by not spending as much time “teaching” the way Ann Rinaldi does. Perhaps this is a way to differentiate so my writing seems more young adult rather than escapist adult fiction…