Today I continue my trek down authorpreneurship by following Marcy Kennedy’s business plan guidelines, where we focus on how my business will run. Until now, I’ve set my goals, chosen my stories, and identified my readers (I could probably tweak the last one a little better).
Bright Bird Press will distribute Belinda Kroll’s books through all available online distributors, focusing on Amazon. Books will be produced in both ebook and print formats, with a focus on ebook. Income will be reinvested into the business until each book earns back what was invested into it for production and marketing—plus 10%. All additional income will be paid to Belinda Kroll as a salary.
At the time of writing this portion of the business plan, the Bright Bird Press account has $759 (rounded down) available to be counted as seed money.
This account is separate from my personal accounts, and all purchases from this account are used expressly for either Bright Bird Press or my other freelance gigs. At this time, all funds that did not come directly from another freelance gig are available for the book portion of the business.
Bright Bird Press is a sole proprietorship under my legal name, to be considered as one of many multiple lines of business. My co-authors are considered contractors and therefore have received a portion of book royalties in the past. Royalties to said co-author contractors will not be remitted if the cumulative royalty amount over a six month period (Jan – June / July – Dec) is below $100.
Formatting of ebooks and print books will be the responsibility of Bright Bird Press unless noted otherwise on a per-project basis. Cover design for print and ebooks moving forward will be hired via contractors, unless the contractor work is deemed unsatisfactory, at which point Bright Bird Press will be responsible:
- Historical Editorial – Cover Design Services
- Reedsy Freelancers – Ros Welpy / Mimi Bark / Kerri Resnick
Editing services will be hired via contractors, as Bright Bird Press is unable to self-edit with credibility:
- Second Set of Eyes – Cindy Sherwood
- The Feral Writer – Caitlin O’Sullivan
- Freelance Editor – Mallory Braus
- Historical Editorial – Editorial Services
- The Indie Editor – JT Logsdon
Marketing events such as blog tours and giveaways will be the responsibility of Bright Bird Press. Special marketing events such as book launches may require event organizers:
- Skitterbug – Bryn Sowash
Unsure at this point when Bright Bird Press will require hiring more services such as formatting and other marketing needs. This will be revisited at another date. At minimum, the royalties from Bright Bird Press will need to meet $2000 within a six month period (Jan – June / July – Dec) to justify hiring out more services.
The income from Bright Bird Press, in order to self-sustain, will offset costs for:
- A computer
- Production software (i.e. Adobe Creative Cloud licenses for InDesign, Illustrator, and Photoshop as needed)
- External hard drives for file backups
- Printers and printer cartridges
- Marketing supplies (via Vistaprint)
These costs factor into the production and marketing overhead per project, and as such, salary will not be paid out until these costs have been recuperated, plus 10% beyond the original overhead.