February 2007

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Let’s talk about some down and dirty, yet cost-efficient marketing. This is also known as Guerilla Marketing. Using resources around you to make a local impact is bigger news to any agent looking at your work to pitch it to the big publishing bosses. How do you do this? How can one author get their name out there? AuthorHouse has a couple of good ideas that I’ve seen implemented, even before I knew what the techniques were, and they worked on me, at least. So give them a try. It can’t hurt, right?

Guerrilla Marketing
Marketing your book doesn’t require you to become a high-powered salesperson, advertising executive, or seasoned promoter. Your personal involvement and commitment to the process are the most important factors for a successful book marketing campaign. Your creativity, imagination, and energy will also contribute to the success of your marketing efforts. Use the low-cost and unexpected ideas outlined below as a launching point for crafting your own “guerrilla marketing” campaign.Read More →