All right, I’ve been seeing a lot of these lately and I’m wondering whether they are really getting the job done: book trailers. I understand what they’re trying to do. We’re such a visual society that simply reading a blurb or seeing a cover sometimes isn’t enough. We’re used to commercials; we’re used to movie trailers. And that’s what a book trailer is: a movie trailer for a book. Except…there usually aren’t actors because half the fun for the reader is to come up with their own visualization of the characters (unless they’re depicted on the front cover and the author is lucky enough to have the model act in their trailer). So the trailer is a bunch of words put to music. If the book is chick lit, then you have those snappy, contemporary, almost art deco-style cartoons of females in high heels and mini-skirts wearing sunglasses, holding a martini, and smirking as she thinks about her love interest.
I don’t know. I thought book trailers were kind of cool until I saw about ten of them, and realized they all look the same. So, it’s really not much different from placing an advertisement in the newspaper. The coolest thing, I think, is the music in these trailers. The music is where the reader actually gets a feel for the book, not the “Heroine thought A. Hero wants B. How long will it take Heroine to switch her mind to B?” type text that floats across the screen. Not for me, anyway.
I’m curious to hear what you guys think about this new trend. Do book trailers work for you? Have you even seen any?
 Here is the best book trailer I’ve ever seen, from Lemony Snicket. [/edit]